Bias in Newspaper Photograph Selection

Abstract

Previous research has shown that visual images of political candidates can influence voter perceptions. This study examines newspaper photographs of candidates to determine whether the favorableness of these pictures is related to the “political atmosphere” of individual newspapers. In particular, we examine 435 candidate photographs from several races covered by seven newspapers during the 1998 and 2002 general election seasons. Based on our analysis, we conclude that candidates endorsed by a particular newspaper—or whose political leanings match the political atmosphere of a given paper—generally have more favorable photographs of them published than their opponents.