The revitalization of Italy as a tourist destination
Generate an AI Snapshot to get a quick, structured summary of this paper.
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Italy, which has historically been one of the world's leading tourist destinations, has experienced a downturn in the flow of international travellers since 1987. This paper traces the evolution of Italy's tourism through an application of the 'product life cycle' concept. The analysis is framed into three main sections: first, it illustrates the different products offered by Italy as a tourist destination; second, it examines Italy in light of each life-cycle stage, focusing on its main events; and third, it proposes management suggestions, specifically related to spatial, demand and temporal concerns.