The role of trust for electronic commerce in services
International Journal of Contemporary Hospitality ManagementPublished 1 April 2002
Patrick McCole
Citations122
SJR quartileQ1
SJR score3.14
SNIP2.56
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Abstract
Trust is important to all marketing transactions, yet there is a paucity of research of the phenomenon in an online environment. This paper provides a comprehensive review of the trust literature and forwards the findings of focus group research that has useful implications concerning factors causing trust and how trust is best manifested in Websites selling travel‐related commodities.
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Social SciencesDecision SciencesBusiness, Management and Accounting
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