Best practices in sustainability: German and Estonian hotels

Abstract

It is widely recognised that hotels, as important members of the global tourism value chain, have negative impacts on the environment. Many hoteliers feel the adoption of environmental measures is expensive, with little commercial benefit. A further obstacle to improving hotels' green credentials is the perception that adapting staff attitudes and management operations to become more environmentally friendly is too complicated and produces only negligible results. The present study aims to create a snapshot of best practices in sustainability in the hospitality industry adopted by eleven hotels in Germany and Estonia. It also aims to contrast the development of sustainable management systems in these two European countries with different economies and cultures.