Extending Symmetry: Toward a Convergence of Professionalism, Practice, and Pragmatics in Public Relations

Abstract

The professional values, practice, and pragmatics (3Ps) model is a framework to evaluate professional values and the practice of public relations within the context of situational pragmatics. In essence, this is a move from the two-way symmetrical model to a three-dimensional space anchored by professional values, practice, and pragmatics. The pragmatics dimension is developed from three subdimensions: threat versus opportunity, uncertainty, and perceived control. In addition, symmetry and skills have been reorganized into core professional values and professional practice, each with three subdimensions of their own.