Gender Typing of the Successful Manager—A Stereotype Reconsidered

Abstract

The feminization of management is a recurring theme in both popular and scientific management literature. However, several studies have shown that successful managers are generally attributed predominantly masculine characterics. In this study, gender typing of the manager role was studied in a sample of 143 management students (74 men, 69 women) in the Netherlands. As was hypothesized, on a checklist with masculine, feminine, and gender-neutral traits, masculine characteristics were rated as more applicable to successful managers than feminine characteristics, but gender-neutral characteristics were rated even more applicable. Analysis of the wording used to describe a successful manager on an open-ended question showed that participants used either gender-neutral words or (generic) “he.” This finding indicates that the successful manager is still imagined as a man, even though on a checklist this manager seems to possess predominantly gender-neutral traits. It is concluded that more methodological variety is needed in the study of gender typing of successful managers.