The Economic Impact of the World Cup
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Abstract
The 2002 World Cup will be the principal sporting event of the year. For the first time two nations, South Korea and Japan, will share the responsibilities of hosting the football tournament, and both plan to use the opportunity to offer foreigners a window into their world and stimulate the development of soccer domestically. The hosting of the World Cup, as with the Summer and Winter Olympics, represents a major investment in public relations both for the national associations involved and for central and local governments. It is these latter institutions that fund most of the investment associated with the event, and they look to reap substantial advantages.