The Use and Added Value of Mixed Methods in Management Research

Abstract

The prevalence, characteristics, and added value of mixed methods articles published in two management fields are examined through a sequential mixed methods design with four phases. The results show that mixed methods articles are published in management journals with different prevalence rates and characteristics. Moreover, an analysis of the impact and added value of mixed methods to the field of management is carried out. Implications for scholars, academic institutions, and journals with regard to the application and publication of mixed methods research are examined.