Marketing Implications for Post-Disaster Tourism Destinations

Abstract

This paper suggests that the tourism industry does not have to become an economic loser following large disasters. Planning and mitigative efforts can position the industry to function after a disaster. We suggest that current planning can draw upon current general knowledge about disaster behavior. For example, altruism and mass convergence also affects the tourism industry following disaster. Role abandonment and panic do not happen after disaster. Finally, we suggest that a systematic research program can enhance the tourism industryÆs efforts to respond and recover form disaster.