An Evolutionary Approach to Marketing Information Systems
Journal of MarketingPublished 1 April 1973
Lawrence D. Gibson, Charles S. Mayer, Christopher E. Nugent, Thomas E. Vollmann
Citations10
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
This article postulates that the ability of an information system to respond to the evolving needs of its users is a necessary ingredient for its success. The concept is exemplified through INF*ACT, an evolving and heavily utilized marketing information system.
Keywords
Social SciencesBusiness, Management and Accounting