Assisting Marketing Decisions by Computer Mapping: A Branch Banking Application
Journal of Marketing ResearchPublished 1 February 1978
Robert R. Bell, Noël B. Zabriskie
Citations9
SJR quartileQ1
SJR score6.96
SNIP2.42
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TL;DR
The authors explain the theory and requirements of computer mapping, and describe a stepwise decision process which developed statewide, multicounty, and intracity maps as part of a retail banking site selection process.
Abstract
A new computer technique has been developed to aid decisionmakers in rapidly comprehending and using large amounts of information. The authors explain the theory and requirements of computer mapping, and describe a stepwise decision process which developed statewide, multicounty, and intracity maps as part of a retail banking site selection process.
Keywords
Decision SciencesBusiness, Management and Accounting