Immunization—with and without Use of Counter-Arguments
Journalism QuarterlyPublished 1 December 1962
Edgar Crane
Citations22
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Abstract
An experimental study of the effects of a two-sided message suggests that it may reduce the cognitive effects of subsequent counter-propaganda but be inferior to a one-sided message in effects upon emotional responses. Both implicit and explicit two-sided messages were used.
Keywords
PsychologySocial Sciences