Global Marketing Strategies
Published 1 December 1991
Jean‐Pierre Jeannet, Hubert D. Hennessey
Citations189
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Abstract
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
Keywords
Business, Management and Accounting