Green career choices: The influence of ecological stance on recruiting

Abstract

Ecological issues have become a growing concern to businesses. This experimental study examined the effect of a pro-environmental stance on the recruiting efforts of a fictitious firm. Results supported the idea that a proactive company stance on the environment would be positively related to perceived company attractiveness, intentions to pursue employment with that company, and acceptance of a job offer (n=303). Further, personal environmental stance influenced only the intent to pursue employment. This suggests that a positive environmental stance articulated in a recruitment brochure could positively affect potential recruits, even when a recruit does not personally see herself or himself as being particularly pro-environmental.