login

Competitive Intelligence and the Development Strategy of Higher Education in Tianjin, China

Information DevelopmentPublished 2 February 2006
Chunmao Liu, Charles Oppenheim
Citations17
SJR quartileQ2
SJR score0.54
SNIP1.08

TL;DR

The paper deals with strategic development of HEIs in Tianjin, China, mainly using the SWOT method of competitive intelligence, and constructs a SWOT matrix in order to develop the recommended strategies for the HEIs.

Abstract

The paper deals with strategic development of HEIs in Tianjin, China, mainly using the SWOT method of competitive intelligence. It analyses information concerning the HEIs from different aspects, and constructs a SWOT matrix in order to develop the recommended strategies for the HEIs. The paper puts forward some specific recommendations for the HEIs in Tianjin to adopt.

Keywords

Business, Management and Accounting