Conversion and Design in the Research Utilization Process

Abstract

Abstract This article discusses the conceptual process that takes place in reconstituting a research finding or generalization in the form of an application concept that can guide practice. Two steps are identified: (a) conversion and (b) design. Conversion involves formulating a basic prescriptive construct. Design is the more detailed articulation of implementation of the construct in an application environment. The industrial R&D experience in the application of scientific principles for practical purposes is drawn upon to illustrate the process. Characteristics of conversion and design are delineated and described. The conversion and design process is utilitarian, synthetic, and an art form. It is also tentative and exploratory. Some procedural aids for conversion and design functions are offered. Research implications are suggested.