The Market for Luxury Goods: Income versus Culture
European Journal of MarketingPublished 1 February 1993
Bernard Dubois, Patrick Duquesne
Citations600
SJR quartileQ1
SJR score1.71
SNIP1.39
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Points out that identifying appropriate market segmentation bases has been a recurrent problem in marketing. Compares the predictive power of income and attitude towards cultural change in the context of luxury goods. The results show that those two indicators are rather independent from each other and contribute almost equally to explaining luxury goods consumption.
Keywords
PsychologyBusiness, Management and Accounting