Linking R&D to market needs
Industrial Marketing ManagementPublished 1 August 1987
David T. Wilson, Morry Ghingold
Citations17
SJR quartileQ1
SJR score2.62
SNIP1.96
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Abstract
A market research technique for identifying and evaluating the more important product features and service aspects of new industrial products is described. This method helps tailor product design and performance aspects to market needs and manufacturing costs.
Keywords
EngineeringBusiness, Management and Accounting
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