Improved Customer Service: Measuring the Payoff
Journal of Business StrategyPublished 1 January 1992
Harvey N. Shycon
Citations19
SJR quartileQ1
SJR score0.91
SNIP1.07
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TL;DR
How two companies measure the payback from improved service can lead to greater sales and profits is shown.
Abstract
Will enhanced levels of service automatically lead to greater sales and profits? Here's how two companies measure the payback from improved service.
Keywords
Business, Management and Accounting