Consumer Choice Behavior: An Experimental Approach
Journal of Marketing ResearchPublished 1 November 1969
Flemming Hansen
Citations61
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Predicting consumer behavior with attitude measures has not always been successful. It is proposed to deal directly with the attitude components. In this article one such approach is discussed, and experimental evidence is presented suggesting it is worthwhile to distinguish between the values consumers hold and the way in which they perceive the alternatives.
Keywords
PsychologySocial SciencesBusiness, Management and Accounting
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