ATTITUDES TOWARD RISK AND THE RISK-RETURN PARADOX: PROSPECT THEORY EXPLANATIONS.
Academy of Management JournalPublished 1 March 1988Open access
Avi Fiegenbaum, Howard Thomas
Citations674
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Abstract
This study attempted to explain Bowman's risk–return paradox in terms of recent research in behavioral decision theory and prospect theory. The research emphasized the role of reference, or target,...
Keywords
Decision Sciences
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