Marketing to the campus crowd: everything you need to know to capture the $200 billion college market
Published 18 May 2004
David A. Morrison
Citations8
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Abstract
Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, Best in Class case studies, and the underlying drivers of market behavior.
Keywords
Social SciencesBusiness, Management and Accounting