Communication Models for the Study of Mass Communications
Published 22 December 2015
Denis McQuail
Citations527
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TL;DR
This book discusses the effects of mass communication on Culture and Society, new media and The Information Society, and the role of media organisation, selection and production in this society.
Abstract
1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index
Keywords
Social Sciences