PRIVACY CONCERNS AND INTERNET USE--A MODEL OF TRADE-OFF FACTORS.

The results indicate that trust encourages e-commerce and when personal interest and ability to control information outweigh privacy concerns and perceptions of vulnerability, individuals are encouraged to use the Internet for e- commerce purposes.

Abstract

This study focuses on the trade-offs between personal benefits and privacy costs associated with Internet use. The results indicate that trust encourages e-commerce. When personal interest and ability to control information outweigh privacy concerns and perceptions of vulnerability, individuals are encouraged to use the Internet for e-commerce purposes.