Separating the long and short-term effects of advertising repetition on brand name awareness
OpenGrey (Institut de l'Information Scientifique et Technique)Published 1 January 1994
Marc Vanhuele, Chambre de Commerce et d'Industrie de Paris, 78 - Jouy-en-Josas (France). Groupe HEC
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Abstract
Cahier de Recherche du Groupe HEC Paris, n° 529
Keywords
Social SciencesBusiness, Management and Accounting