Barriers and facilitators to public bicycle scheme use: A qualitative approach

In order to increase the popularity of the CityCycle scheme, the results of this study suggest that a more accessible, spontaneous sign-up process is required, 24/7 opening hours, and greater incentives to sign up new members and casual users, as seeing people using CityCycles appears critical to further take up.

Abstract

► Investigates barriers and facilitators to public bicycle use in Brisbane, Australia. ► Accessibility/spontaneity, safety and weather/topography emerged as key influences. ► Limited ability to use the system spontaneously a major barrier. ► Lack of bike infrastructure and awareness from motorists increased perception of risk. ► Marketing, infrastructure and easy sign up to increase usage. The purpose of this study was to explore barriers and facilitators to using CityCycle , a public bicycle share scheme in Brisbane, Australia. Focus groups were conducted with participants belonging to one of three categories. Group one consisted of infrequent and non-cyclists (no bicycle riding over the past month), group two were regular bicycle riders (ridden a bicycle at least once in the past month) and group three was composed of CityCycle members. A thematic analytic method was used to analyse the data. Three main themes were found: Accessibility / spontaneity , safety and weather / topography . The lengthy sign-up process was thought to stifle the spontaneity typically thought to attract people to public bike share. Mandatory helmet legislation was thought to reduce spontaneous use. Safety was a major concern for all groups and this included a perceived lack of suitable bicycle infrastructure, as well as regular riders describing a negative attitude of some car drivers. Interestingly, CityCycle riders unanimously perceived car driver attitudes to improve when on CityCycle bicycles relative to riding on personal bicycles. Conclusions: In order to increase the popularity of the CityCycle scheme, the results of this study suggest that a more accessible, spontaneous sign-up process is required, 24/7 opening hours, and greater incentives to sign up new members and casual users, as seeing people using CityCycle appears critical to further take up.