An exploration of viewing motives and behaviors associated with television sports
Journal of BroadcastingPublished 1 June 1981
Walter Gantz
Citations175
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Abstract
Factor analysis suggests motivation dimensions that may be unique to sports programs. Viewing motivations were related to viewer sex, interest in sports and affective and behavioral reactions to sports programs.
Keywords
Social Sciences
Human Communication ResearchTHE USE AND ABUSE OF FACTOR ANALYSIS IN COMMUNICATION RESEARCH
240 Citations1979James C. McCroskey, Thomas J. Young