Marketing Services Internationally: Barriers and ManagementStrategies
Journal of Services MarketingPublished 1 March 1991
Lee D. Dahringer
Citations127
SJR quartileQ1
SJR score1.36
SNIP1.15
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Abstract
Focuses on the international marketing of services and the need for service marketers to be aware ofbarriers to international marketing unique to the service sector, as well as of management strategies for overcoming such barriers. Describes fundamental barriers to the successful international marketing of services. Includes a discussion of the significance of GATT. Explores managerial implications of tariff and non‐tariff barriers for international services marketing.
Keywords
Business, Management and Accounting