The effects of goal difficulty on performance: A field experiment
Systems Research and Behavioral SciencePublished 1 November 1966Open access
Andrew C. Stedry, Emanuel Kay
Citations115
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TL;DR
Perceptions of a goal in an area as challenging, easy, and impossible did not produce performance improvement in that order in the area; nor did performance in the other area follow the reverse order, although perceptions were not successful in predicting performance in one area.
Abstract
Within organizations, individuals are surrounded by performance goals—quotas, standards, “bogeys,” deadlines—which, whether set by themselves or others, are expected to influence their performance. Should these goals be set at, or close to, previously attained levels or far above them?
Keywords
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