Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets
SSRN Electronic JournalPublished 1 January 2003Open access
Ramnath K. Chellappa, Shivendu Shivendu
Citations62
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TL;DR
A two-stage model of piracy for a market where consumers are heterogeneous in their marginal valuation for quality and their moral costs is developed and the optimality of sampling as a piracy-mitigating strategy is explored.
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