Tackling seasonality

Abstract

Seasonality can be analysed at three levels — national, regional, and sectoral. In Sri Lanka there is a direct relationship between the product/ market mix of individual regions and their seasonality. The south-west coast resorts, with their November–March high season, are a major factor in the national seasonal pattern. Several diversification measures are considered and their probable impact assessed. A distinction is made between seasonal markets(eg Sweden) and counter-seasonal markets (eg India), and between inherent and expedient seasonality. The author discusses the deliberate manipulation of the supply of accomodation and its main effects.