The Role of Chinese Students as Tourists and Hosts for Overseas Travel

Abstract

With more visas being granted and application processes streamlined, more Chinese students are studying abroad. These students have an influential and continuing effect on the host country's tourism industry over and above their own education-related activities and expenditures because they attract family members and friends to visit the countries where they study. Unfortunately, the research on the role of Chinese students as hosts for overseas travel is quite limited. Therefore, this paper provides some insights into this issue by looking at the influence of students' satisfaction on their role as hosts for the friends and family sector while also providing some data on the students' own holiday motives and assessments of New Zealand. The data were derived from 504 self-completed surveys by Chinese students from four universities in North Island, New Zealand. Evidence was found of students fulfilling a number of roles as guides, sources of information and acting as hosts, but the relationships between their own holiday experiences and satisfaction and the degree to which they fulfilled these roles was weak at best, indicating, therefore, the importance of other variables.