The Future of Destination Marketing

Abstract

For Internet marketing strategies to be successful, destination marketing organizations have to be aware of the capabilities and characteristics of the Internet and need to start developing new marketing concepts and paradigms. Destination marketing organizations have begun to recognize the opportunities that emerge from using the special features of the new medium, in particular the interactivity and multimedia capabilities it provides. However, the Internet presents a fundamentally different environment for marketing activities than traditional media, and the changes brought about by the new technologies are so fundamental that more profound adjustments to the reality of the new tourism economy are needed for tourism organizations to be able to compete in the future.