Users of the world, unite! The challenges and opportunities of Social Media
Business HorizonsPublished 14 October 2009
Andreas Kaplan, Michael Haenlein
Citations17,519
SJR quartileQ1
SJR score2.28
SNIP2.56
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TL;DR
A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Abstract
93 Páginas.
Keywords
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