Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance
Journal of Business ResearchPublished 2 June 2003
Shahid N. Bhuian, Bülent Mengüç, Simon J. Bell
Citations406
SJR quartileQ1
SJR score3.50
SNIP3.35
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Abstract
Within the literature of marketing and management, researchers have explored different models that examine the relationships between market orientation, entrepreneurship, and performance. In this paper, we offer a new model that includes curvilinearity in the moderating effect of entrepreneurship on the relationship between market orientation and performance. Utilizing structural equation modeling, we test our proposed model using a sample of 231 not-for-profit hospitals. The proposed model produces the best fit. The theoretical and managerial implications are discussed.
Keywords
Business, Management and Accounting
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