Small-World Phenomena and the Dynamics of Information

It is found that short chains are pervasive, and that people are able to find them, and this latter point is concerned precisely with a type of decentralized navigation in a social network, consisting of people as nodes and links joining.

Abstract

The problem of searching for information in networks like the World Wide Web can be approached in a variety of ways, ranging from centralized indexing schemes to decentralized mechanisms that navigate the underlying network without knowledge of its global structure. The decentralized approach appears in a variety of settings: in the behavior of users browsing the Web by following hyperlinks; in the design of focused crawlers [4, 5, 8] and other agents that explore the Web’s links to gather information; and in the search protocols underlying decentralized peer-to-peer systems such as Gnutella [10], Freenet [7], and recent research prototypes [21, 22, 23], through which users can share resources without a central server. In recent work, we have been investigating the problem of decentralized search in large information networks [14, 15]. Our initial motivation was an experiment that dealt directly with the search problem in a decidedly pre-Internet context: Stanley Milgram’s famous study of the small-world phenomenon [16, 17]. Milgram was seeking to determine whether most pairs of people in society were linked by short chains of acquaintances, and for this purpose he recruited individuals to try forwarding a letter to a designated “target” through people they knew on a first-name basis. The starting individuals were given basic information about the target — his name, address, occupation, and a few other personal details — and had to choose a single acquaintance to send the letter to, with goal of reaching the target as quickly as possible; subsequent recipients followed the same procedure, and the chain closed in on its destination. Of the chains that completed, the median number of steps required was six — a result that has since entered popular culture as the “six degrees of separation” principle [11]. Milgram’s experiment contains two striking discoveries — that short chains are pervasive, and that people are able to find them. This latter point is concerned precisely with a type of decentralized navigation in a social network, consisting of people as nodes and links joining