Medical tourism facilitators: Patterns of service differentiation

This article studies the nature of differentiation in the market for medical tourism facilitators in the USA by performing an exploratory study of the differentiation among 46 such firms and detects three components: an emphasis on providing a broad selection of destinations, a emphasis on physician’s concerns, and an emphasis in the travel aspects of medical tourism.

Abstract

This article studies the nature of differentiation in the market for medical tourism facilitators in the USA. Medical tourism facilitators in the USA resemble a monopolistically competitive industry. They choose to differentiate their services in several ways, including by the scope of countries and hospitals which they use, the scope of the treatments in which they specialize, the extent of involvement of medical professionals in the company, and the kinds of ancillary services they offer. The authors perform an exploratory study of the differentiation among 46 such firms. Using principal-components analysis, they detect three components: an emphasis on providing a broad selection of destinations, an emphasis on physician’s concerns, and an emphasis on the travel aspects of medical tourism. Cluster analysis separates the firms’ profiles into six types.