Recording discrepancies in Nielsen Homescan data: Are they present and do they matter?
Quantitative Marketing and EconomicsPublished 25 August 2009
Liran Einav, Ephraim S. Leibtag, Aviv Nevo
Citations212
SJR quartileQ1
SJR score2.33
SNIP0.75
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TL;DR
The results suggest that while recording discrepancies are clearly present and potentially impact results, corrections can be adopted by users of Homescan to investigate the robustness of their results to such potential recording differences.
Abstract
Measurement error, Validation study, Self-reported data, C81, D12,
Keywords
Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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