Disengaged and Uninformed: 2000 Presidential Election Coverage in Consumer Magazines Popular with Young Adults

Abstract

This study examines content and tone of political information in five leading general interest and lifestyle magazines from December 1999 through November 2000. The analysis revealed a low level of political information in the selected magazines. With the exception of Rolling Stone and Glamour, the nature of coverage was strategy oriented and superficial, while the tone was mostly cynical in men's magazines, yet favorable toward Gore. The results provide a glimpse of the political information available for typical young adults and insight into the apathetic attitudes of young adults toward the American political system.