login

Rehearsal and storage of visual information.

Journal of Experimental PsychologyPublished 1 January 1972
William O. Shaffer, Richard M. Shiffrin
Citations181

TL;DR

The absence of mode-of-prese ntation effects, serial position effects, and sequential dependencies means that pictures are processed one by one for exactly the duration of presentation.

Abstract

before each test. Two modes of presentation were employed differing in whether exposure time within a series was constant (uniform rate) or variable (mixed rate). Noting the absence of mode-of-prese ntation effects, serial position effects, and sequential dependencies, Potter and Levy concluded that pictures are processed one by one for exactly the duration of presentation.

Keywords

PsychologyComputer Science