THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT
Journal of Consumer MarketingPublished 1 April 1986
Alan J. Greco
Citations45
SJR quartileQ1
SJR score0.97
SNIP1.02
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Abstract
For many years the senior citizen market has been eclipsed by the youth market. This has been especially true in the market for apparel. While manufacturers, such as Levi Strauss, have offered fuller‐cut clothing and jeans for the mature consumer, a void still exists in the fashion clothing market for older Americans.
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Social SciencesArts and Humanities