Brand Assortment and Consumer Brand Choice
Journal of MarketingPublished 1 October 1970
Eli Seggev
Citations15
SJR quartileQ1
SJR score13.39
SNIP5.22
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
How do consumers select brands? The author reports on a study in which a new approach to brand choice behavior was tested and shows how it can improve understanding of consumers’ decision processes.
Keywords
Business, Management and Accounting