The Mission of Marketing Science
Marketing SciencePublished 1 February 2002
Steven M. Shugan
Citations31
SJR quartileQ1
SJR score7.54
SNIP2.65
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TL;DR
This editorial is to outline the strategy for Marketing Science and how it will be implemented and announces several new types of papers the journal will accept and why.
Abstract
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Keywords
Decision SciencesBusiness, Management and Accounting
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