THE ORIGINS OF INDIVIDUAL MEDIA-SYSTEM DEPENDENCY

Abstract

Prior theory and research that has demonstrated the consequences of individuals' media-system dependencies upon selective exposure and message effects has not, however, addressed the equally important question of the determinants of individuals' media-system dependencies. The aim of this article is to present a sociological framework for the analysis of the macro and micro determinants of those media-system dependencies. The configuration of determinants that constitute this framework includes structural dependencies between the media and other social systems, characteristics of the social environs, media-system activity, interpersonal discourse networks, the sociostructural location of individuals, and personal goals.