Mobile Commerce: Technology, Theory, and Applications
Published 25 July 2012
Brian E. Mennecke, Troy J. Strader
Citations107
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Abstract
"This book addresses issues pertaining to the development, deployment, and use of mobile commerce applications. The objective of the book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned"--Provided by publisher
Keywords
Decision SciencesEngineering
