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Mobile Commerce: Technology, Theory, and Applications

Published 25 July 2012
Brian E. Mennecke, Troy J. Strader
Citations107

Abstract

"This book addresses issues pertaining to the development, deployment, and use of mobile commerce applications. The objective of the book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned"--Provided by publisher

Keywords

Decision SciencesEngineering