U. S. Tourism Potential in a New Cuba

Abstract

Abstract The purpose of this paper is to explore international tourism potential in Cuba. While Latin America has been a particularly high growth area in world tourism, Cuba has not experienced commensurate growth. United States (U. S.) foreign policy has impeded Cuban tourism growth and caused a lost profit potential for U. S. corporations. The paper notes that the Cuban government has recently made great strides in attracting foreign capital, but that U. S. foreign policy continues to discriminate against Cuba. A variety of ways and means are described to maximize tourism in Cuba should there be a rapprochement between Cuba and the U. S. The conclusion suggests that the continuing imposition of sanctions against Cuba is harmful to the interests of the U. S., its tourism businesses, and to regional stability and peace.