Measuring Emotion: Development and Application of an Instrument to Measure Emotional Responses to Products
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TL;DR
The initial version of PrEmo (PrEmo1) that was introduced in 2002 was used to measure emotions evoked by a wide variety of products and other designed stimuli, serving both as a means for generating insights for new product conceptualization and for evaluating the emotional impact of new design concepts.
Abstract
This chapter described the initial version of PrEmo (PrEmo1) that was introduced in 2002. Since its introduction, PrEmo1 was used to measure emotions evoked by a wide variety of products and other designed stimuli, such as wheelchairs (Desmet and Dijkhuis in Proceedings of the international conference on designing pleasurable products and interfaces. ACM publishing, New York, 2003), automotive design (Desmet and Hekkert in Automotive mechatronics design and engineering. ISATA, Dusseldorf, Germany, 1998), mobile phones (Desmet et al. in J Knowl Technol Policy, 20(3):141–155, 2007), airplane meals, and functional fragrances (Desmet and Schifferstein in Product innovation toolbox: a field guide to consumer understanding and research, Wiley, Hoboken, NJ, 2012), serving both as a means for generating insights for new product conceptualization and as a means for evaluating the emotional impact of new design concepts.