Travel Market Segmentation and the Implementation of Market Strategies
Journal of Travel ResearchPublished 1 January 1980
Barbara Everitt Bryant, Andrew Morrison
Citations51
SJR quartileQ1
SJR score3.10
SNIP3.31
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Abstract
A market segmentation study performed for the Travel Bureau, Michigan Department of Commerce, demonstrated the impact of tourism on employment and income to the state and was useful in obtaining increased funds from the state legislature for promotion of tourism in the state.
Keywords
PsychologySocial SciencesBusiness, Management and Accounting
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