Time pressure and the application of decision rules: Choices and judgments among multiattribute alternatives

The effects of time pressure on decisions and judgments were studied and related to the use of different decision rules in a multiattribute decision task and it was hypothesized that subjects under time pressure would prefer candidates having the maximum grade across all attributes to a greater extent than subjects under no time pressure.

Abstract

The effects of time pressure on decisions and judgments were studied and related to the use of different decision rules in a multiattribute decision task. The decision alternatives were students described by their high school grades in Swedish, Psychology and Natural Science. The subjects were asked to choose the student they thought would be most able to follow a university program and graduate as a school psychologist. On the basis of earlier findings using the same kind of decision task (Svenson et al., 1990) it was hypothesised that subjects under time pressure would prefer candidates having the maximum grade across all attributes to a greater extent than subjects under no time pressure. Furthermore, it was hypothesised that subjects under time pressure would also focus more on the most important attribute and choose the alternatives being best on that attribute. The results supported these hypotheses.