Travel motivations and the influential factors: the case of Penang, Malaysia
AnatoliaPublished 9 March 2012
Maryam Yousefi, Azizan Marzuki
Citations40
SJR quartileQ2
SJR score0.48
SNIP0.76
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Abstract
Travel motivations have been one of the focal points of tourism research for several decades. This study aims to delineate travel motivation of international tourists to Penang, Malaysia. The results of factor analysis indicated that "novelty and knowledge seeking" and "cultural and historical attractions" were the most agreed upon push and pull travel domains for international tourists travelling to Penang.
Keywords
Social Sciences
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